Overwatch to get Lego sets and Nerf merchActivision Blizzard Consumer Products Group reveals new projects as it pursues more partners at Licensing ExpoBrendan SinclairManaging EditorTuesday 22nd May 2018Share this article Recommend Tweet ShareActivision Blizzard is levelling up its merchandising game. The company’s Consumer Products Group today announced a new slate of partnerships for Overwatch, Call of Duty, and other brands with more likely on the way as it promoted its presence at the Licensing Expo 2018.Related JobsSenior Game Designer – UE4 – AAA United Kingdom Amiqus GamesProgrammer – REMOTE – work with industry veterans! North West Amiqus GamesJunior Video Editor – GLOBAL publisher United Kingdom Amiqus GamesDiscover more jobs in games Starting with Overwatch, Activision Blizzard has chosen Hasbro as its partner for the online shooter’s master toy license, with “a wide range of play experiences” on the way, spearheaded by a line of Overwatch Nerf products. On top of that, Lego is readying multiple Overwatch building block sets, and next month will see clothing retailer Uniqlo roll out a line of Blizzard T-shirts. Other Overwatch merchandising partners include Spirit Halloween and Disguise (for costumes), Bioworld International (bags and accessories), and Insight Editions (stationery and a cookbook).Over on the Activision side of the business, the company has lined up new Call of Duty merchandise, including action figures from McFarlane Toys, Risk and Monopoly variants from USAopoly, homeware and accessories from Pyramid, and more. Crash Bandicoot and Spyro are also seeing their licensing opportunities proliferate after the publisher recently revived both properties for current-generation consoles, with collectibles on the way from NECA/Kidrobot, joining Funko Pop and GameStop Totaku figures as well as an assortment of apparel and accessories licensors.”Since debuting at last year’s Licensing Expo, we’ve begun to successfully realize our vision of offering more value and more opportunities for our global licensing and retail partners by leveraging the blockbuster franchises that Activision and Blizzard have created and expanded over many years of dedicated development,” Activision Blizzard Consumer Products Group CEO and president Tim Kilpin said. “For our hundreds of millions of players around the world, we’re working hard to build lasting global franchises that they can connect with across game platforms and through esports and vibrant transmedia story content. We are well positioned to continue playing a leading role in shaping the future of entertainment.”Celebrating employer excellence in the video games industry8th July 2021Submit your company Sign up for The Publishing & Retail newsletter and get the best of GamesIndustry.biz in your inbox. Enter your email addressMore storiesEA leans on Apex Legends and live services in fourth quarterQ4 and full year revenues close to flat and profits take a tumble, but publisher’s bookings still up double-digitsBy Brendan Sinclair 4 hours agoUbisoft posts record sales yet again, delays Skull & Bones yet againPublisher moves away from target of 3-4 premium AAA titles a year, wants to build free-to-play “to be trending toward AAA ambitions over the long term”By Brendan Sinclair 8 hours agoLatest comments Sign in to contributeEmail addressPasswordSign in Need an account? Register now.