Bethesda’s Pete Hines: “E3 needs to be something all of us support”The Bethesda exec calls for the industry to decide the future look of E3 and to back itChristopher DringHead of Games B2BWednesday 12th June 2019Share this article Recommend Tweet ShareCompanies in this articleBethesda SoftworksBethesda believes E3 is a really important event for the games industry, and it has called upon its fellow publishers to unite to secure its future.This has been a challenging year for the Los Angeles expo. EA has once again staged its own event away from the main show, while Activision Blizzard has decided against a large presence. The biggest loss, however, is PlayStation, which did not attend in any capacity.Yet it remains a popular week for consumers, and this year brought some major announcements and game reveals. Pete Hines, senior vice president of global marketing and communications at Bethesda, is aware that there are differing views on what E3 should be, but he says the industry needs to get together to decide its future, and then back it. “I think it’s a really important show for our industry,” he tells GamesIndustry.biz. “I think there needs to be a lot of discussion between all of the companies on how this looks going forward. “Part of my thing is, if we are going to do it as an industry, then we need to be into it. We can’t have everybody deciding to go off in their own little directions to do this or that. I think folks need to be here, they need to participate. If we have to change the size or scope of that… okay. But I want it to be something that all of us, as an industry, get together and support. And have it be something that’s positive and sustainable.Related JobsSenior Game Designer – UE4 – AAA United Kingdom Amiqus GamesProgrammer – REMOTE – work with industry veterans! North West Amiqus GamesJunior Video Editor – GLOBAL publisher United Kingdom Amiqus GamesDiscover more jobs in games “It’s not a very specific answer, but I don’t think I am the guy to solve what it should be, either. I do just want us to figure out a way for us to walk together, and a way that achieves everybody’s objectives as best as possible.” Hines continues: “We are the greatest form of entertainment on the planet. It’s a great chance to put a spotlight on a great industry. We should not underestimate the importance of that. We are bigger than the sum of our parts when we come together for something like E3.”Our full interview with Pete Hines, where we discuss rescuing Fallout 76 and the future of VR, will be released later.Celebrating employer excellence in the video games industry8th July 2021Submit your company Sign up for The Publishing & Retail newsletter and get the best of GamesIndustry.biz in your inbox. Enter your email addressMore storiesMicrosoft’s Zenimax acquisition approved by EUUpdate: European Commission has no concerns with the deal impacting the common marketBy James Batchelor 2 months agoMicrosoft requests EU approval for ZeniMax acquisitionEuropean Commission’s antitrust regulators will decide by March 5By James Batchelor 3 months agoLatest comments (1)Shane Sweeney Academic 0Sign inorRegisterto rate and replySign in to contributeEmail addressPasswordSign in Need an account? Register now. A year ago Maybe a controversial opinion, but I think there needs to be no best in show award, no Nintendo following Sony following Microsoft parade.It turns a legitimate event into a competition where not coming number one can be worse then not attending.Such an expense show to put on, and in a slow year a bad presentation can hurt the stock price.