The use of hot bundled creative marketing occasion has been popular in secret

marketing occasion is a benign spread behind the value should not be underestimated. Beijing, a sudden sandstorm, due to Durex, Jingdong, as a public enterprise to an occasion to marketing, and adds another layer of public opinion storm. Not a little preparedness, "tonight," Huang Sha forced Beijing "day for lovers" and a series of sensational graphic in the circle of friends scraper

 

a month ago, when I was in Qingdao for a hotel chain brand consultancy, also repeatedly told them marketing copywriting, in the current social media environment, please stop the boring press release, also don’t like WeChat, when micro-blog official website as promotional announcements, but should do may the hot topic do bundled creative marketing.

this marketing ideas logic is very simple, find their own product category characteristics, grasp the psychological characteristics of potential user groups, skillfully and hot topics with fusion, and quickly in micro-blog, WeChat and other social media platform release, and then waiting for the "creative advertising is not wrong, though, but like all kinds of praise a". On such an occasion to marketing full of magic, so popular with all walks of life the pursuit of small and medium enterprises.

this is not Beijing, a sudden sandstorm, due to Durex, Jingdong, as a public enterprise to an occasion to marketing, and adds another layer of public opinion storm. Not a little preparedness, "tonight," Huang Sha forced Beijing "day for lovers" and a series of sensational graphic in the circle of friends scraper, can be described as unusual as show that we ignore the integrity, the sandstorm itself, but was this help enterprises or hypocritical, or extravagant, or boring bundled marketing amused.

therefore, friends but Li Donglou wrote "social media" are all occupied, marketing failure critically pointed out that this bundled marketing on social media platform is a disaster, called for an end to the ineffective marketing. However, I think marketing occasion is a benign spread behind the value should not be underestimated.

social media platform why fall?

first of all, it should be admitted that the fact that social media platforms really fall. During the festival, the size of the size of hot topic (hit movies, popular songs, hot gossip), there will be a corresponding bundled marketing text appears. (please do not believe Durex’s official view micro-blog) the 2012 London Olympics, after Michael Liu Xiang fell broke the news, issued the "administrative micro-blog Du Du in the fastest men is not the best, adhere to in the end is really strong man!", encourages Liu Xiang not discouraged, persist, and implied by Durex can delay. This micro-blog has caused 40 thousand forwarding and 7 thousand comments, as can be imagined for the Durex brand image dissemination effect.

Durex

as is the originator of marketing occasion, set a benchmark model image, since then, a large number of small and medium-sized enterprises, as long as.

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