A5 (www.admin5.com) station network September 1st news, online travel website at the end of August the domestic Ctrip, where to go, eLong mainly released second quarter earnings, overall, generally showing a loss of
in terms of profitability, in addition to Ctrip, the other 3 have varying degrees of loss. Earnings data, eLong second quarter net loss of 356 million yuan less than the same period last year, net profit of 31 million 500 thousand yuan; tuniu second quarter net loss of 246 million yuan in 2014, compared with a net loss of 113 million yuan; where the second quarter net loss of 815 million yuan, the same period last year net loss of 421 million yuan.
Behind the loss of
is a series of marketing activities and price war caused by the cost of online travel sites to compete for market share. On the one hand, it is necessary to promote the use of other means to attract more consumers to use online services, especially mobile terminal. On the other hand, in the case of fierce market competition, it has no choice but to participate. This strategy for profit for the market will continue for a long time in the future.
" burn model "in all walks of life, but in the Internet online travel industry almost everywhere, the price war, burn to grab the market to grab users, the Internet is the inherent gene of online travel companies. After the burn money, how to ensure that the user a good line experience, but also to ensure that the platform profit, the problem is still not resolved." Song Qinghui, a famous economist, said in an interview.
data show that in 2014 the market size of online travel reached 280 billion, is expected in 2015 the online travel market size of 340 billion. While in 2014 the amount of airline tickets accounted for 60% of online travel market, online travel market there is still a lot of room for development. Where network CEO Zhuang Chen Chao also said that Chinese online travel market will be more than trillion market, "today, where the network Ctrip with only about 200000000000 yuan, we just eat cake".
Song Qinghui appears in the online travel companies crazy burn to grab the market, is the main reason for the loss of deposit. Only in the "Red Sea" in the search for "blue ocean", further integration through the "Internet plus" thinking to accelerate the tourism industry and its related industries, to better achieve the personalized needs of the user’s own is the way.
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