Abstract: shopping malls such as the battlefield, who got the money to seize more market who occupied the initiative, for the benefit of private holding is not surprising, but it is not brilliant so few people to open up that. This article sorted out a few cases, to see what the venture companies can be used to attack rival financing.
comprehensive entrepreneurship, venture capital has become a focus, the ability of entrepreneurs need to also keep pace with the times. In addition to looking for money for the three trends in the winter capital ability, the moment may be more of a sniper rival financing ability.
talked about a stranger to do social entrepreneurs, just finished the A round he said he hopes to do the biggest competitor B round of success, because it can get money on behalf of the capital market confidence. But he also said that he did not want to see the C round, because.. There’s nothing wrong with him. The Internet about the winner takes all, no 28 rules, especially when the market in less money, after the B round of the air is extremely thin, the industry from the game player to jointly develop the market into the shift in the competition, the choice of investment institutions can only be either this or that.
shopping malls such as the battlefield, who got the money to seize more market who occupied the initiative, for the benefit of private holding is not surprising, but it is not brilliant so few people to open up that. This article sorted out a few cases, to see what the venture companies can be used to attack rival financing.
1 threat / lobby investor
only basic market leader to come.
14 years in November, Uber CEO Karan Nick openly admitted that he had tried to destroy its biggest competitor Lyft company financing activities. When he learned that Lyft was going to make a big deal, he went to Lyft’s investors to lobby, "you know, Uber is the first in the market, we’re going to have to finance it.". You have to give me the money, can you get the money back or two. Why don’t the smartest investors choose the most capable entrepreneurs?
before, Uber had also sent the so-called "brand ambassadors" disguised as passengers scheduled Lyft taxi service, and took the opportunity to persuade Lyft company drivers switched to Uber.
2 broke the news
negative PR is the most common, the media has occurred. Because most people you know are probably your enemy, everyone in an industry competition will more or less understanding of some black material rivals. Once you know the opponent to financing, with the name of the user can send some articles, or to interview and industry use these to strike the opponent an evil member of the herd, and brand valuation. For example, recently announced financing hungry, immediately jump out, your financing amount is false, the valuation is false, the quantity of your order is out of the brush.