Abstract: to create a "year." IP cooperation with the creative subject subdivision consumer scene, build brand with beautiful gift packaging, taking advantage of the last wave of "new year before the stockpile wave, leisure snacks brands are snatch special purchases for the Spring Festival market this big cake gift box.
network operators in the world by Liang Zhouqian
busy special purchases for the Spring Festival Festival has just concluded, the online gift box "to fight" special purchases for the Spring Festival are still in the climax stage. Today, consumers have to buy special purchases for the Spring Festival more and more young, tastes are becoming more and more elusive, well versed in the marketing of the road leisure snacks brand early stockpile stocking, scene of the marketing competition with "taste".
with IP cooperation to create a "year of taste", with the creative theme of subdivision consumer scene, build brand with beautiful gift packaging, taking advantage of the last wave of "new year before the stockpile wave, leisure snacks brands are to fall over each other in this big cake snatch special purchases for the Spring Festival gift market.
IP × IP × IP, this wave of new wave you think of
casual snacks and the cooperation of the brightest IP never stopped, the brand symbol overlay, looking for a fit point between the IP and the brand, often able to achieve a multiplier effect. Cross border cooperation is not necessarily the development of products, but must be the collision and integration between different ideas.
Dove and three squirrels this year have seen the same creative IP – "good things creative". Known as the "transformation of antithetical couplet and calendar good stuff will be good at creative", traditional cultural elements into new products. The three column cooperation IP into three annual "Red Army", a traditional blood into the new trend of culture in the Internet, let more adequate and more fresh taste.
"Dove wonderful" bowl ", there is a Dove red", "annual blessing gift, this comes across from us chocolate brand will be the oriental traditional folk culture into the core of the Chinese packaging, taste different. Where there is a Dove "in a tin line was sold out.
In addition to
signs of nuts and snacks, three squirrels launched the "red squirrel" box also joined the ornaments and peripheral products — squirrel squirrel couplets, under the "good stuff and creative cooperation, yet the shelves, this gift is maxed out a series of social media.
The subway building advertising and advertising
becheery national ceremony posters across a second tier city. "Last year we also remain in the level of sales, the first time this year a wide range of water, in the form of packaging in the new attempt" becheery CMO Wang Jingyue told the "world network".