demographic dividend release so that the vertical field of maternal and child electricity providers to become the direction of many entrepreneurs, but also become the object of capital chasing, maternal and child electricity supplier is rapidly becoming a capital intensive industry. Babe network CEO Zhang Lianglun believes that not only the maternal electricity supplier sellers, but to meet the shopping needs of mothers, mother group to seize the consumption characteristics of laying products and marketing. Currently the market is hot, 2015 will be the year of the reshuffle of maternal and child electricity supplier.
since 2014, the enthusiasm of the electricity supplier seems to have been unable to stop the mother. 20 million of the newborn population dividend, awareness of maternal and child consumption awareness and the popularity of mobile electricity providers, entrepreneurs set up a strong maternal and child electrical outlet. In the air, the babe network as the representative of a number of new platform mother is rapidly rising.
mother market is the "blue ocean" and "Red Sea", the success of the key depends on whether the insight into the needs of users, but we can not simply do the sellers.
from the sellers to the service of mother
mother is a pan industry, play the differences between them in the category of maternal and children’s clothing, toys, milk powder, diapers and other categories, some heavy price, some heavy security, the category of each independent view could be an industry.
so, not only the maternal electricity supplier sellers, but to meet the shopping needs of mothers, mother group to seize the consumption characteristics of laying products and marketing.
first, we want to sell the only children’s clothing, children’s shoes, this part is the mother who just need. But after a period of time after the operation, the mothers hope to get more feedback in the category of babe network goods, so there are toys, babe network supplies category.
A few months after the
formula to expand overseas sales channels across the board, on the line, babe network has gradually become a comprehensive mother shopping platform, not only covers the children’s clothes, milk and other traditional maternal consumption areas, in other areas of the development department Home Furnishing. Bed Suite, small appliances and other traditional products do not belong to the mother and child category began shelves, a few activities down, actually sell well.
maternal and child electricity supplier is not necessarily PC website
at present, 80 after 90 mom is the main consumer groups online mother and child. Due to the fragmentation of time, they are highly dependent on the phone, the mobile Internet is a heavy user, eating, shopping, travel basically rely on various types of APP. Give the baby and buy their own mother and child products, nature is no exception.
this consumer habits in Beibei data reflect the most incisive. The babe network, there are 80% transactions in the mobile terminal, the single time concentrated in the evening of 8, 9 points. Many mothers will choose to buy several orders in the same day, each single shopping time will not exceed 30 minutes. These are the fragmentation of mobile shopping characterization.
face such a high shift