once in Shanghai taxi everywhere advertising screen, now has a large area of paralysis, because the operation of this business has been the collapse of the media to touch.
October 22nd, surging news from informed sources, due to poor management, touch media subsidiary – Shanghai Advertising Co. Ltd. contact frequency, at the end of July this year, has announced the end of operation, fully repaying the employees, and set up a working group responsible for affairs.
two days before October 20th, surging news reporters in Shanghai Jingan District City, the original touch media headquarters to touch media in August this year has been completely moved out, there have been new companies to enter the office.
advertising company responsible person told the surging news, the current public rental and touch media cooperation has stopped, touch media on public rental is in arrears, the public rental has been seeking help through law.
informed sources told the surging news, in recent years, with the development of mobile media, network about cars, Touchmedia’s external environment has changed, but the internal management of the company is not in place, and let the top lazy, touch media situation increasingly difficult.
"it’s not surprising that this is happening now." The person said, really touch media lay off employees, the company has become insolvent, but whether into liquidation is not clear.
Feng Huizhong Oriental IC data figure
Feng Huizhong real estate executives repeatedly changed
2003, Chinese American Feng Huizhong with millions of dollars, back to Shanghai, the creation of touch media.
After Feng Huizhong tells
foreign press, Touchmedia spent 3 years developing a taxi with a mobile interactive LCD screen, until 2007, will be the first screen placed in the taxi companies have income.
with the film actress Ray Lui and other star investors involved in the media to rise rapidly.
public reports show that in 2008, touched the media annual advertising revenue of more than 100 million yuan, an increase of 10 times. By 2010, the company has achieved profitability.
official website information display, touch media currently has interactive screen number 50 thousand, covering areas including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Qingdao and the 7 largest city in Hongkong, covering the month 70 million audience, single trip average is 22 minutes long, 69% taxi passengers for 25-44 years of age in first-tier cities consumption the crowd.
touch media outbreak in 2008 to Shanghai in World Expo during the period of." Informed sources told the surging news, then with the rise of other mobile media and network about the car, coupled with poor internal management, the media situation is getting harder and harder.