immediately went to the Spring Festival once a year, the war started between special purchases for the Spring Festival on major business platform. In addition to Ali, Jingdong, Suning and other major electricity supplier platform head in front of the battlefield, other areas of vertical electricity supplier also joined the special purchases for the Spring Festival war. Especially in the Ichiban shop as the representative of the retail business, it is in this war special purchases for the Spring Festival playing out a lot of new tricks.
scene consumption era, the experience of the economy to lead the next generation of electricity supplier snacks
snack in recent years the rise of electricity supplier as one of the most vertical electric field quickly, especially between the three squirrels, Ichiban shop more competitive. In this special purchases for the Spring Festival war, three squirrels betting on Tmall’s special purchases for the Spring Festival Ichiban shop, which is another way, play the scenes marketing and experience economy.
recently, Tung Lau noted that many well-known technology media or media people in WeChat, micro-blog and other social media friends, have a tan Ichiban shop exquisite packaging, creative gifts and special purchases for the Spring Festival which is said to be the most, the feelings of the gift special purchases for the Spring Festival Ichiban shop chairman Yang Hongchun and the marketing community big coffee scene the lab founder Wu together to create a sound. In addition, the "Scene laboratory" founder Wu Sheng to Ichiban shop building for the 100 special purchases for the Spring Festival gift recommendation entrepreneur friends, then nearly 200 well-known hand piece and media reporters on the 300 users to become the spread of seed users special purchases for the Spring Festival gift box. These people have a common feature, that is the catalyst type character standard, every one has its own marketing potential, can be connected with more users than ordinary people.
and V are given in these celebrity big gifts among the special purchases for the Spring Festival joint signature, Ichiban shop chairman Yang Hongchun and Wu Sheng, but also equipped with different girdle of blessing, also adds more content of communication. In fact, this is also the moment of all goods in social dissemination of new conditions must be considered in conjunction with the people’s living consumption scenarios, as far as possible to encourage people to buy more and more sharing, in order to have sales may be completely detonated.
obviously, Ichiban shop is clearly not satisfied for online sales to just rely on the major electricity supplier platform, especially in the scene of the era of consumption, people experience consumption channels increased significantly, including WeChat, micro-blog and other social media platforms are also become zero food distribution channels, electricity providers are usher in a revolution.
to create a star IP, snacks electricity supplier can also play fans economy
due to the penetration of the Internet on our lives, in addition to the consumer scene more rich, more people start consuming culture entertainment IP, later adapted into a movie these pieces of some popular novels or the anime sold it is able to explain the problem. As a snack business, Ichiban shop also early in the effort to create their own IP, to transfer their brand through a series of communication content, in order to occupy the hearts of the people, to increase user loyalty.
Ichiban shop has been.